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The Development and Employment Councillor participates in seminars on "Coaching " (06/03/2009)

Councilmember Development and Employment, Trinidad Cayuela Crespo, attended the presentation of "Project entrepreneur Yes" to the Organization of Business and Professional Women of Murcia (OMEP) has been launched with the support of the Ministry of Industry and Commerce and the DG Information Society in our region.

This day, which took place at the Centre for Local Development, was to move towards full incorporation into the information society of professional women and business with the breaking of barriers that cause different levels of the digital gender gap .

Cayuela Crespo showed steady progress in the so-called Information Technology and Communication and how they affect trade, composed mainly of micro and individual entrepreneurs.

This group, as the mayor explained, "is in a very demanding market, on the one hand, requires the investment of a large number of hours and, second, a full time commitment, as are commercial broad public opening hours. "

At the same time emphasized that the management and administration work involving extra effort at all times to control stocks, daily sales, purchases or the myriad of administrative work that requires any business.

Faced with these problems every day, Technologies of Information and Communication Technology (ICT), he noted, can provide the tools to improve their business management, facilitate access to new products and improving service to its customers

The OMEP bet to break the barriers that cause different levels of digital divide and gender, through a pilot of "Coaching technology" applied in professional life with a gender perspective, facilitating the management of change to working patterns digital.

The "Entrepreneurs if" available to women entrepreneurs and professionals in the town of Totana, and completely free, a computer consultant in technology that through the application of coaching will make a diagnosis and develop individualized strategies to bring about change of the business to management telematics his career, any business can participate regardless of age, level of initial knowledge or the size of your company.

Upon completion of this seminar, the council stressed the importance of efficient use of new technologies as tools to optimize the business and increase its competitiveness.

Also encouraged entrepreneurial women to avail themselves of the Department of Public Works and Employment, where they would be informed and advised by the municipal officers on the requirements, procedures and helps to start a business.

Finally, he recalled the service "Custom Tutorials for Computerization and Modernization of SMEs" made available to the municipality's business sector, should go for both, the Centre for Local Development, located in Industrial Park "The Saladar" , C / Huerta Nueva, de Totana or by calling 968 42 50 03 / 968 41 81 16, or the web www.oficinadesarrollo.org.

Source: Ayuntamiento de Totana

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