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COATO rule use the mark "Totana Origin" created by the city council as not add positive values ​​to their products or their customers (23/10/2012)

The Regents of COATO, to the requirements of various media in the area to assess their possible incorporation of distinctive "Origin Totana TO" created by the City of Totana, labels, packaging, vehicles and company image and its products, wants to move public opinion and its partners the following:

1st. - That no member of the Municipal Corporation discussed at any time with no steering COATO absolutely nothing on this initiative.

2nd. - That although COATO is the only local agricultural incorporating in its name and logo reference to Totana, the origin of the products of its partners, more than 80% of other locations in the region of Murcia and three neighboring Autonomous Communities.

What is not an obstacle to cooperative enterprises COATO Group, to involve more than 500 farmers totaneros, which exceeds the number of members of other cooperatives that market their products from facilities located in Totana.

3rd. - That COATO actively collaborated with the Mayor and the Municipal Corporation in new events and exhibitions held both in Totana and beyond, providing free local produce numerous times craftsmen and ceramic container sold from COATO.

A proof of this collaboration is credited to the majority presence and wide acceptance of the products in the store COATO products Totana that the City Council is in the Plaza de la Constitution.

4th. - However, the Governing Council of COATO has decided not to collaborate in incorporating the anagram of "Totana Origin (TO)" in all material which reflects the corporate image of the company, in addition to the obvious investment it assumed, because companies that are involved in selling products or services, try to incorporate your brand image or reputation, elements and factors that contribute to add positive values ​​can be perceived as an added element of differentiation by customers.

But as they say from COATO, the incorporation of the term "Totana Origin" their brand and corporate image, they felt that not only would not add any value or positive differentiation but rather the opposite.

Because today, in the internet age, anyone looking Totana, find references and institutional information associated with negative values ​​refer to Totana leadership as the most indebted municipality, which has presented the first public ERE, or who has had Mayors admitted several prison.

Or municipality that has the record of his PGMO allegations.

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Corporate image and negative values, as manifested from COATO contrast with the good reputation and exemplary record of a dozen prominent local businesses that provide values ​​and positive links to Totana.

As we also provide several hundred local SMEs and micro businesses who strive daily to maintain profitability and continuity, despite not having the cost of services and the encouragement and incentives to other nearby locations.

5th. - For all the above from COATO seems surprising that since the Municipal Corporation is intending to launch initiatives like this-not counting those who have to bear the costs, that seem purely propaganda and even folk, and they would claim distract attention from the real problems of the City and the economy and local agricultural sector, energy and dedication and wear, even media, to consider matters that have nothing to do with the real problems of farmers, businesses and citizens of Totana.

6th. - Notwithstanding the above, since COATO directly and through agricultural organizations most representative of the agricultural sector, and the Confederation of Businessmen representing various business sectors of Totana and Lower Guadalentín (CEBAG) stand ready to faithful cooperation and consensus and work together with the Municipal Corporation, and with all political, social and local economic, the urgent solution of the real problems of the economy, and especially the local agricultural sector, among others, we are : Totana require the inclusion of the reports of damage and aid that may arise from past floods last September 28, along with Lorca and Puerto Lumbreras, exemption or rustic IBI immediate grant of 2012 by the City, the protection and use of agricultural land as a bargaining chip to offset the negative environmental effects of planning agreements in Totana PGMO, or surprising prioritization by the City of hunting interests against the extensive damage and the Barbary sheep other species are inflicting on local agriculture.

Source: COATO

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