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"Totana Origin. Quality livestock farming is the new corporate image of agricultural products and livestock in the municipality (23/02/2010)

The City Council makes delivery to the winners in the contest of ideas for achieving this image during the Municipal Agricultural Advisory Board and Livestock

"Source Totana.

Agricultural and Livestock Quality "is the new corporate image products are produced in the municipality in the agricultural and livestock sector.

Through this innovative corporate image will be promoted outside the regional boundaries for all products that are produced in the county, as farmers and ranchers used this new brand as a symbol of identity, reference and quality of the products they sell.

The Mayor of Totana, José Martínez Andreo, along with the councilman of Agriculture and Livestock, John Pagan, and the Councillor for Citizen Participation, Juan Carrion, they delivered during the celebration of the Municipal Agricultural Advisory Board and Livestock, the contest prizes of ideas has emerged winner of the project "Creature", conducted by Ignacio de Lara Carvajal, Liquid Advertising, which received a prize of 1,800 euros.

The second prize, established by the Union of Farmers and Ranchers of Lower Guadalentín, UAG, and represented by Isidoro Cayuela, presented the paper "Totana Past and Future of Agriculture and Livestock", which received an allocation of 900 euros.

The third prize, drawn by Maria Pilar Martinez Munuera under the motto "In Green" gets the amount of 500 euros.

As the designer explained that it is the new face of agricultural products and livestock of the town of Totana, through what is the symbol, which are inserted several bright colors, is represented by the "T" what would a head of cattle and "O" the fruit of agricultural products.

Ignacio de Lara said the aim of this new brand is to promote and differentiate the market positioning the excellent food products the municipality.

Totana Mayor reminded members of the Agricultural and Livestock Advisory Board that meets once again one of the goals set by this body and coming to fruition, as the celebration of the "I Feria del Campo."

Martínez Andreo said that the products of the municipality have all the virtues of quality and differentiate in the market, but lacked that wherever they were marketed have a common denominator to be the engine of promotion.

This new image, according to Martínez Andreo, homogenized outdoor promotional products and get thousands of people also know firsthand the land from which they originate the products they are consuming.

Both the municipal councilor as the Selectmen used the event to publicly congratulate the winners and the work carried out by the Agricultural Advisory Council as they have been almost 20 ideas that have been submitted to the contest.

However, Martínez Andreo said the first step that will take is to launch a campaign to promote its own image in the four entry points to the municipality, so that "all persons who enter Totana well known pottery town we also realize that the quality of food products is excellent. "

Source: Ayuntamiento de Totana. Fotos: Murcia.com

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