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Interview Ecamisetas.com occasion of its 10th anniversary (01/10/2012)

Only a small percentage of companies starting their business get one piece reach its tenth anniversary.

The statistics speak for themselves, only 10% of companies reaches that age.

TUKA Advertising SL adds to the list of elected thanks to web www.ecamisetas.com , nationally web leader in the wholesale of textile products and advertising.

Do the keys to its success?

A roadmap and a working day.

We celebrated with Pedro Tudela reviewing one of the founding members, the keys and the trajectory of the company, as well as other issues of social and business today.

Self-taught, and lover of blues classics like U2 and Coldplay, or historical films and action.

This Murcia businessman who was recently fathered a child, could boast of having worn half of Spain with their shirts.

We leave you with the interview.

Interview

What came before?

Does the idea of setting up a shop to sell t-shirts or shirts online?

The idea of ​​selling products emerged with a clear intention to do so through the internet.

We wanted to give solutions to meet the growing demand there by 2002.

We had extensive prior experience in printing and personalization systems advertising.

We detected a need, we had the experience and we made it.

It seems like yesterday.

What had accepted the news you wanted to sell online when it was just among your circle of friends and family?

Very few people bet it would work especially when we stated we wanted to achieve a certain goal "owe nothing and that we should all", I refer primarily to payments and receipts.

It was hard but in the end we did it, a company can not survive if you do not have good management of vendor payments and charges to customers.

How many Spanish companies selling products online when Ecamisetas started doing in 2003?

Very few, just would be about 15 or 20 companies in total.

How many are there now?

Infinity, we even found cases of entrepreneurs building that opened textile shop online because of the crisis.

Today the competition is much greater than in 2003.

What part of Spain is located Ecamisetas?

The plant is located in Totana (Murcia) and from there distribute and sell throughout Spain and Europe, mainly France and Germany.

How many companies in the network Totana lived in 2003 when you began?

Very few persons.

I personally know the Totana.com 's chic and are highly trained people, in fact, responsible personally worked with them for quite some time.

They have always been ahead of their time and have bet on internet for a living.

How were the first two years?

They were quite difficult because only two people were working and increased daily.

Trying to have the least possible incidents in orders, deliveries were faster and above all that would satisfy the customer.

We did not have adequate facilities but that was a lesser evil.

Quickly we move to better facilities of approximately 200 m2, hire more staff and informatizamos whole process management.

Currently we already have physical store of 100 m2, meeting room, customer service, own garage, business and management area.

Everything in the aggregate approximately 300 m2 plus workshop area about 1000 m2.

In summary we have 1300 m2 in working areas.

Is it true that more and more people buy online?

Yes, and the numbers are increasing every year.

People are losing their fear of buying on the net and there are more Internet users.

E-commerce is the future, many shops and small establishments could reach a wider audience in order to overcome difficulties in their sales and above all to offer their products for 24 hours a day.

What have been the keys to the Ecamisetas reached 10 years?

All part of good internal management relying on computerized systems that open up a range of possibilities and appropriate communication of companies with their customers.

We have made significant efforts to provide good service and quality products at a very affordable price.

The payment management is also critical, good accounting is the soul of the company.

Luckily we have a great team of well trained that has enabled us to retain our customers and build strong business relationships.

How soon reach me if I did order now through www.ecamisetas.com ?

If it is not printing items 5 to 6 days.

If printing products are between 10 and 15 days.

We also cater for urgent orders upon request to our sales "sometimes do miracles."

How did the idea of fish for company logo?

Already have named the fish?

It was really fun, the fish is in pensive state (does not perform the finger, as people usually think he sees).

I jump off the beads of sweat against interpreting the work and effort that has involved us get to where we are today.

Also wanted to give a human touch to the fish by adding arms and legs.

The initial name was "Pezplejus" think many names but it was the one we liked because we thought it was the most represented.

What kind of customers are buying Ecamisetas • What is your market?

We have a very wide range of clients among which we find individuals, companies, clubs, associations, clubs, schools, colleges, universities and advertising agencies.

We supply any orders over 10 units.

Ecamisetas? Done some social work or CSR (Corporate Social Responsibility?

Enough, we have always worked when the economic situation has enabled us with NGOs and associations of social interest as Global Humanitarian AGDEM, ASAMMA, and many more.

Solidarity always be present in people and companies, is a value that must be supported and grow together.

Compaginas? Well your family life and your work life?

Got your own family?

It's really easy, you just have to know how to put a limit and especially considering the needs of your family may have.

I am married and I have a 1 year old girl who is my joy when I get home.

It's in an age when starting to walk, to utter a word.

What I like is his sympathy and joy, always has a smile for everyone.

What kind of tasks you perform within Ecamisetas?

Well, it's a bit of everything.

Mainly I think another worker before boss so try to be multitasking but my main activities are the supervision, monitoring, adapting our websites (which are the engine of the sale), price control, innovation and dealing with suppliers among many others.

How many people directly employs Ecamisetas?

Currently on staff are 8 people plus 10 subcontractors working for two companies that have exclusive and we provide services in case of saturation of orders.

Communication is streamlined and computerized planning of work to try not to make mistakes.

What values ​​and skills in people looking for work for your business project?

Do you think you have a good team of workers?

Training in an employee is very important but it also adds to the ability to work, and the management and productivity that may possess.

This has resulted in me that anyone can be valid if you have these conditions.

The team work is very important, the sum of all we Ecamisetas, without them there could be viable our project, to grow or reach today.

Does Google is an underworld or something, or gender is no way to understand it and just see it coming?

Google is a middleman that makes information can be channeled smoothly and organized.

If there is no search engine information these features appear scattered and mixed.

It is a tool we use every day and that allows us to be present on the Internet and be correctly found.

The natural position is complex and must be carefully daily.

Our priority in this type of investment is to create attractive and useful websites but is also a fundamental aspect which you can find on the internet, without this there is no point investing in a website.

Do you think the Spanish business is competitive at the European level?

In Spain we have large companies, SMEs and freelancers.

I think, and is demonstrated every day, not all are equal.

First big companies have all the doors open national and international market for what its worth, and available resources is much higher than other companies for their great support from the State.

In another counterpoint are SMEs and freelancers who have been little considered in terms of the value they represent in the total Spanish business.

Support is much lower and the effort of growth has to do with the company itself and its own resources.

I think there would be many more jobs and hiring more support if the latter.

The term competitiveness is composed of "product + quality + innovation + price."

Large companies have greater access to competitiveness but as I said SMEs and independent walk very slow with respect to this term.

Much progress is being made in this sector but especially with proper effort of these companies.

One of the influential factors when marketing a product is able to offer competitive and market it online.

What do you think is the best design that is printed on Ecamisetas?

Each week pass through our hands many great designs, Clients include designers and advertising agencies that work very well.

It would be very difficult to choose one.

What do you think about emigrating from Spain who are highly qualified 7000 a month?

Do you think this will negatively affect the future business of Spain?

Of course, one of the fundamental aspects to run a country is to have the wisest or most qualified.

Every time a Spanish formed migrates are pieces that we take the map of Spain in terms of service, innovation, productivity and economic progress.

You've recently launched a new website www.equipadeporte.com sportswear.

What kind of services does this site?

Indeed, within the diversification of products and related to our sector is textiles and advertising gift EquipaDeporte.com we believe we have created the medium term can be a benchmark selling clothes and sports kits.

Are there any other sites besides future www.equipadeporte.com ?

Yes, we never stop.

We have other projects in mind that we will be meditating, studying and strengthening over time.

I think that a company can not stay stuck in something closed, because if that fails there would be other opportunities to get ahead.

What are the most important clients you have had?

For us every customer is important, individuals, clubs, associations, clubs, schools, colleges, universities, and we are very proud to have them.

Among the companies we find HARLEY DAVIDSON, VOLVO TRUCKS, IKEA, FNAC, BLUSENS, Softonic, TELE 5, THE FOUR and many more.

Would you recommend to young people prepared to undertake?

Sure.

Beginnings are especially complicated because you have to have resources but "walk the path becomes" and if the project is good and well planned the outcome may be better.

Do you think the government should have opted for their own instead of falling on the world market, stock market, banks ... all that we see every day on the news?

Indeed there is too much politics in everything that affects the country.

I think I have somewhat forgotten the ordinary citizen that is what makes society and the economy grow.

Politicians must ultimately govern for the citizen who is the one who has the power and not for the market economy and partisan interests.

A quote to say goodbye ...

"Jacta Alea Est" as the Romans said that in Spanish means "so be it" or "the die is cast".

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